Senior Marketing Manager (Global Demand Generation)

Be our first marketing hire and build demand for CosX in the US and Europe - the person who makes a CTO in London, San Francisco or Toronto discover CosX, trust CosX, and reach out to us first.

Companies across the US and Europe are sitting on AI pilots that never made it into production. CosX.ai is who they call to get it built, shipped and running. Our clients are there, our team is in Bangalore, and the work speaks for itself the moment someone sees it.

The gap we want you to close is simple. Our team ships good work every week and almost none of it makes it out of the building. There's no marketing team, no content engine, no agency: just a founder's inbox and work nobody outside CosX ever hears about.

You'd be our first marketing hire, building demand in a market ten hours away. It's a bigger job than domestic demand gen, and a far more valuable one to have done. You'll have a second marketer alongside you and the rest of CosX to pull from, but the plan and the numbers are yours. You report directly to the founders.

Who this role is not for: someone who needs a brief, a brand guideline and an agency to start. Someone who wants to manage a team in year one. Someone who's more comfortable in the plan than in the work. Someone who wants a clean 9-to-6 - your buyers wake up when you're finishing dinner.

What you get: a direct line to the founders with no layers and same-day yes or no. Marketing hire #1, so you define the function and whoever comes next reports to you. A global market from day one, building a skill set most marketers your age in India never get near. Budget and autonomy to test paid, tools, freelancers, review platforms and podcasts. And a path to Head of Marketing on an 18-24 month runway, if the numbers say so.

Responsibilities

• Proof: turn our delivered work into evidence - case studies with real numbers, client testimonials on video, and technical write-ups of how we built things
• Own the basics Western buyers check before they call us: our Clutch and G2 profiles, getting reviews written, and clear answers on the site about IP, data handling and time zones
• Content and distribution: LinkedIn first, posted when the US is awake, then YouTube, X, Hacker News, relevant subreddits and technical Slack and Discord groups
• Get our founders posting regularly, writing and producing most of that with them
• PR and podcasts: find and pitch founder spots on Western engineering and AI podcasts, then bylines in the trade press and fast commentary on AI news - building these relationships from scratch
• SEO and GEO: rank for the searches our buyers run, and get CosX named when they ask ChatGPT, Claude or Perplexity for a shortlist of AI development partners
• Own the plan and the number for inbound demand out of the US and Europe

Requirements

• 3-4 years in B2B marketing at a startup, agency, or SaaS company, where you did the work rather than managed people who did
• You understand how Western B2B buying actually works - research-heavy, sales-averse and peer-review-driven
• You've owned a number and can talk about the quarter you missed it and what you changed
• Comfortable with AI as a subject, not just a tool - you don't need to code, you do need to hold your own with a technical buyer
• Bias to shipping: a good post published Tuesday beats a great post published never
• Hungry. We have a real bias toward people who came to Bangalore to prove something
• Based in Bangalore and happy to work in-office, with hours that overlap the US day