Job Description: Marketing Manager - Advanced Therapies
Role Purpose:
The Marketing Manager – Advanced Therapies is responsible for driving market leadership, demand generation, portfolio positioning, outbound marketing activities across the Advanced Therapies portfolio which includes Cardiology, Interventional Radiology and Surgery solutions. The role serves as the strategic link between customers, sales teams, business lines, service organizations, and headquarters to develop and execute market growth strategies, strengthen customer engagement, build thought leadership, and accelerate adoption of innovative imaging and therapy technologies and solutions.
As a Marketing Manager – AT Zone India, you will plan and execute field marketing activities that drive demand generation, brand awareness, and pipeline growth in the market, in alignment with regional marketing priorities.
You will work closely with sales and business teams to localize regional campaigns and develop creative marketing programs that resonate with customers. This role is execution focused, hands on, and ideal for a marketer who enjoys turning ideas into measurable results.
In addition, you will actively contribute to Zone India wide initiatives, collaborating with cross-country teams and working on regional projects beyond the India market. This includes sharing best practices, co-developing scalable campaign concepts, and supporting joint programs, ensuring strong alignment and impact across the region
Scope of the Role:
• Own and execute marketing strategy for the Advanced Therapies portfolio across India and selected neighboring countries, aligned with business priorities.
• Translate market insights, customer needs, and portfolio strengths into clear value propositions and commercial programs.
• Create measurable business impact through customer advocacy, and sales enablement.
Key Responsibilities
• Develop and execute annual marketing plans aligned with business objectives and market opportunities.
• Identify market trends, customer needs, clinical adoption gaps, and growth opportunities.
• Support portfolio lifecycle management, including launch strategies, Install Base retention campaigns.
• Conduct structured competitive analysis on marketing activities.
• Design and execute integrated marketing campaigns that create qualified pipeline and support funnel conversion.
• Manage digital marketing, social media engagement and customer outreach programs.
• Drive account-based marketing programs for strategic healthcare providers and priority growth accounts.
• Build structured KOL engagement plans, clinical advisory forums, and customer advocacy programs.
• Support customer reference-site programs and success-story pipelines along with relevant team members.
• Support scientific collaborations, workshops, webinars, advisory boards, and customer forums.
• Lead go-to-market planning for new product introductions and major portfolio upgrades.
• Develop launch toolkits, clinical evidence packages, promotional materials, and sales support content.
• Responsible for identifying and building partnerships with other medtech companies with complementing product portfolios for improving patient care
• Position Siemens Healthineers as a leader in AI-enabled imaging, workflow optimization, and precision therapy.
• Drive educational initiatives and scientific communication programs.
• Support participation in national conferences, congresses, and professional society meetings.
• Lead planning and execution of customer events, user meetings, workshops, roadshows, symposiums, and congress participation.
• Manage event messaging, booth themes, speaker engagement, invitee strategy, and follow-up conversion plans.
• Drive customer engagement initiatives that improve brand perception, loyalty, and solution adoption.
Qualifications & Experience
Education:
• Bachelor's degree in Marketing, Business, Healthcare Management, or related field.
• MBA from a reputed institution preferred.
What we need:
• Minimum 10 years of experience in B2B marketing, field marketing, digital marketing, business development or a related role with experience in healthcare, medical devices, healthcare technology or MedTech.
• Experience in strategic marketing, product marketing or portfolio management.
• Strong understanding of Imaging and Interventional Therapy areas, and healthcare digitalization trends.
• Experience working with cardiologists, interventionalists, hospital leadership, and healthcare networks.
• Demonstrated success in launching products and driving market growth.
• Adept at planning and executing integrated marketing campaigns across multiple channels
• Understanding of demand generation, lead management, and marketing performance measurement
• Experience using CRM, marketing automation, and digital marketing tools
• Strong project management, communication, and stakeholder management skills
• Must have problem solving, analytical skills and able to work independently and effectively in a team environment
What Makes You a Standout:
• Hands-on experience with LinkedIn, email marketing, content marketing, or social media campaigns
• Ability to analyze campaign performance and translate data into actionable insights
• Experience working in a regional or global matrix organization
• Knowledge of demand generation principles and marketing-to-sales alignment
• Interest in AI-enabled and data-driven marketing
• Proactive ownership driven mindset with strong curiosity and willingness to learn