Creative Copywriter

Creative Copywriter Location : Noida Experience : 2–5 Years About Tractor Junction - One of India’s leading rural auto-tech platforms, helping farmers buy, sell, finance, insure, and compare tractors and farm equipment seamlessly. Founded by Animesh Agarwal, Rajat Gupta, and Shivani Gupta, Tractor Junction powers millions of buying decisions across tractors, farm implements, and rural commercial vehicles. The company is backed by investors including Info Edge Ventures, Omnivore, Rockstart, and GROW. As we continue to scale rapidly, we are looking for a Copywriter who understands performance marketing, conversion psychology, and how to write ad copies that drive results. About the Role - - We are not looking for blog writers or long-form storytellers. - We are looking for someone who can write high-performing ad copies that capture attention, improve engagement, and drive conversions across digital channels. - The ideal candidate should have experience creating performance-driven creatives for paid campaigns and a strong understanding of customer psychology, hooks, and funnel-based communication. Key Responsibilities : - Write high-converting ad copies for Meta, Google, YouTube, and other digital platforms - Create scroll-stopping hooks, headlines, and CTA-driven creatives - Collaborate closely with the growth and performance marketing teams - Understand campaign objectives and write copies aligned with conversion goals - Analyze campaign performance metrics such as CTR, CPL, and ROAS to optimize copy effectiveness - Contribute ideas for ad creatives, campaign messaging, and testing strategies - Continuously experiment with messaging angles, formats, and user psychology Requirements : - 2 to 5 years of experience in ad copywriting or performance marketing - Proven experience writing paid ad copies and performance-focused creatives - Strong understanding of funnels, user behavior, and conversion psychology - Ability to write concise, engaging, and action-oriented copy - Experience working with digital marketing teams and performance campaigns - Automotive, automobile, or agri-tech industry exposure will be an added advantage - Ability to adapt quickly, test new ideas, and iterate based on performance data Preferred Skills : - Understanding of Meta Ads and Google Ads ecosystem - Experience with A/B testing and creative experimentation - Strong grasp of Hindi and English communication - Awareness of digital content trends and consumer behavior Why Join Us : - Opportunity to work on high-scale performance campaigns - Direct impact on revenue growth and customer acquisition - Fast-paced and creative work environment - Chance to build products and campaigns influencing real purchase decisions across rural India - Work alongside growth-focused teams in a rapidly scaling organization