BTL Executive

BTL Executive – Tractor Centers Key Result Areas (KRAs) Execute BTL marketing campaigns as per the monthly marketing plan. Conduct dealer activations, farmer engagement programs, and local events. Generate quality leads through on-ground marketing initiatives. Strengthen brand visibility across assigned territories. Coordinate with sales, marketing, and channel partners for campaign execution. Monitor campaign effectiveness and submit timely reports. Ensure optimum utilization of the assigned marketing budget. Key Performance Indicators (KPIs) Number of BTL activities executed per month. Leads generated through BTL campaigns. Lead-to-sales conversion rate. Event execution within planned timelines and budget. Increase in brand reach and customer engagement. Dealer and stakeholder satisfaction score. Timely submission of campaign reports and MIS. Cost per lead (CPL) achieved within the target benchmark.