App Store Optimization (ASO) Specialist

About the job:

Key Responsibilities:

1. Develop and execute effective ASO strategies to improve app rankings and downloads.
2. Be responsible for client communication and handling up to 5 clients simultaneously.
3. Perform keyword research, trend analysis, and competitor benchmarking.
4. Optimize app titles, subtitles, descriptions, and metadata to increase visibility.
5. Collaborate with design and product teams for creative asset optimization (icons, screenshots, videos).
6. Data management over Excel sheets and Reports.
7. Track and report key metrics including impressions, installs, and conversion rates.
8. Conduct A/B tests on creative assets and metadata to boost conversion performance.
9. Stay updated with the latest ASO trends and algorithm changes on both app stores.

Who can apply:

Only those candidates can apply who:

1. have minimum 1 years of experience
2. are Computer Science Engineering students

Salary:

₹ 3,00,000 - 3,20,000 /year

Experience:

1 year(s)

Deadline:

2026-09-23 23:59:59

Other perks:

Informal dress code, 5 days a week, Free snacks & beverages, Health Insurance

Skills required:

Communication Skills, Google Analytics, Digital Marketing, Search Engine Optimization (SEO), Client Interaction, Client Relationship, English Proficiency (Spoken), English Proficiency (Written), Research and Analytics and Data Analysis

Other Requirements:

1. 1. 1–2 years of experience in ASO or app marketing.
2. 2. Strong understanding of Play Store & App Store algorithms.
3. 3. Proficiency in ASO tools such as AppTweak, Sensor Tower, Data.ai, MobileAction, etc.
4. 4. Analytical mindset with the ability to interpret data and make strategic decisions.
5. 5. Strong written communication and keyword optimization skills.
6. 6. Familiarity with Play Console and App Store Connect dashboards.
7. 7. Basic understanding of SEO and digital marketing analytics.

About Company:

Next Labs is India's top app store optimization company. We are a team of marketers, growth hackers, content writers, and data nerds who believe in sustainable user acquisition through organic growth. Our mission is to increase app installs by ranking at the top for searches in Google Play and App Store. Next's data-driven approach has helped top apps like Dream11, CoinSwitch, MakeMyTrip, Nykaa & many more.